March 12, 2023 | 2:32 PM by Jay Kunstman | jkunstman@jaguaranalytics.com

JaguarConsumer Weekly Callouts – March 12 (BBW, COST, DIS, ELF, MAT)

Specialty Retail

Mattel (MAT) held a virtual Investor Day this past week. The company is calling 2023 “The Year of the Dolls.” At $2.08B, Dolls were the company’s largest category last year at 34% of gross billings. Will this be a source of growth this year? If this comes true, Stifel analyst Drew Crum says it will be underpinned by 1) The addition of new licenses (Disney Princess and Frozen, Trolls), 2) A strong line-up of entertainment initiatives, with 4 feature films including Barbie, and 3) The global re-launch of Monster High.

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